April 2014


Catching More Flies: How a Little Honey Will Help You Build Stronger Writer Relationships

Catching More Flies: How a Little Honey Will Help You Build Stronger Writer Relationships

Part of the advantage of working with Content Runner for your content creation, if you’ll forgive us tooting our own horn for a moment, is the chance to work directly with a community of writers. Instead of trying to describe to a third party what you’re looking for, and hoping that your criteria get passed on to a writer you’ll never have contact with, you have the opportunity to be your own advocate and get exactly what you need. But building the kind of profitable, trusting relationships with writers that […]

The Red Pen Is Mightier than the Sword for Hire: How Contract Editors Could Save You Money

The Red Pen Is Mightier than the Sword for Hire: How Contract Editors Could Save You Money

Editors are a vital part of any business that writes anything down, in print or on the web. As it turns out, that’s most businesses. Not convinced that editing is important? Trust me: nobody likes it when there words and grammar ain’t good. (See? That was horrendous, and I apologize.) But having an editor on staff, or employing an editing team, doesn’t always fit into a company’s budget. If there’s no room in the budget for your own staff of editors, contract and freelance editors offer several benefits and could […]

Content Marketing Q&A Blog Series: Part 7 with Mike Huber

Content Marketing Q&A Blog Series: Part 7 with Mike Huber

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. We have previously published the following interviews: Part 1 with Stoney DeGuyter Part 2 with Phil Buckley Part 3 with Greg Gifford Part 4 […]

#GeneratingIdeasThroughTwitter

#GeneratingIdeasThroughTwitter

To say Twitter is popular is kind of like saying New York City is crowded: at the time of their November 2013 IPO, Twitter reported to the Securities Exchange Commission that it had 232 million active users. While there’s no argument that 232 million is a lot of users, they may actually have many more: the total number of Twitter accounts open is well over 883 million. Largely thanks to its popularity, Twitter has proven itself to be quite versatile: people use it to keep in touch, to share pictures, […]

“Know” When to Use “Quotation” “Marks”

"Know" When to Use "Quotation" "Marks"

A quote from an official source can be a powerful tool when creating a piece of content. When used correctly, quotations enhance the legitimacy of a post, add authority, and increase a writer’s credibility. When used incorrectly, however, quotes can result in content losing originality, create punctual faux pas, and even violate plagiarism laws. For the know-how on using quotes to boost a piece’s quality rather than diminish it, follow these rules: Be Original When creating a piece of content, the ideas that are used to generate that piece of […]

Content Marketing Q&A Blog Series: Part 6 with Dayna Moon

Content Marketing Q&A Blog Series: Part 6 with Dayna Moon

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. We have previously published the following interviews: Part 1 with Stoney DeGuyter Part 2 with Phil Buckley Part 3 with Greg Gifford Part 4 […]

Content Marketing Q&A Blog Series: Part 5 with Rob Garner

Content Marketing Q&A Blog Series: Part 5 with Rob Garner

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. We have previously published the following interviews: Part 1 with Stoney DeGuyter Part 2 with Phil Buckley Part 3 with Greg Gifford Part 4 […]

Tap Into Our Writer Pool and Maximize Your Company’s Potential

Tap Into Our Writer Pool and Maximize Your Company's Potential

As a business owner, while writing your own content is something you can do, it’s not necessarily something you should do. In fact, using Writers can result in some freedom of your own, ultimately liberating you to concentrate on the areas of your business where you are most needed and most effective.  Hiring Writers is beneficial to companies both large and small and the following will discuss how they can also be vital to the overall success of a business.  The Benefits of Hiring Writers According to CNN Money, a recent […]

How to Make Sure Your Posts Never Go Out of Style

How to Make Sure Your Posts Never Go Out of Style

Creating your blog is important to grow your business, and focus on illustrating to your customers your company’s expertise. However, a lot of companies create great blog posts only to have them sit on their website without gaining a lot of traffic. How can you make sure your posts are relevant? The posts you upload need to provide the customers with valuable information now, and in the future. While there are times where you may become frustrated that your blog posts aren’t getting a lot of traffic, it is important […]

Content Marketing Q&A Blog Series: Part 4 with Jessica Bosari

Content Marketing Q&A Blog Series: Part 4 with Jessica Bosari

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. We have previously published the following interviews: Part 1 with Stoney DeGuyter Part 2 with Phil Buckley Part 3 with Greg Gifford Jessica Bosari Jessica […]