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In the new world of the digital blogosphere, companies and individuals look to create interesting, informative posts that will grab the attention of their audience. In order to be successful, it is important to understand the difference between copy and content, and which of these best suits your needs. While they may appear at first to be quite similar, it is important for writers and publishers to understand that they are as different to one another as Wuthering Heights is to Twilight. While these printed works of fiction are undoubtedly […]

Idea generation is easily the most difficult part of content production. Some days ideas come to you nonstop, but some days are marked by a glaringly empty document staring back at you as you wrack your brain for anything to write about. For those latter days, it pays to have a few creativity-boosting tactics on hand. The next time you find yourself stumped, try out some of these tried and true methods for jumpstarting your idea generation process. 1. Stay Playful All work and no play makes every Tom, Dick […]

Nowadays, it’s nigh on impossible to have gotten to this point in your life and not experienced some form of viral marketing. Even if you do your darnedest to stay on task online, viral marketing catches up with you eventually. Whether it’s a secretive campaign to get you curious about a movie, a shocking TV commercial, or a friend handing you a self-recorded VHS tape in the 90s, chances are you’ve been exposed. Viral marketing works for the same reason we can’t cure the common cold – it’s always changing, […]

When we decided to contact a few Content Marketing experts with questions for our 2014 Q&A Blog Series, we were surprised and humbled by the amazing response. Eight of the industry’s leading professionals provided us with unique, insightful answers to our questions, which we have summarized here for your benefit. We hope their advice and perspectives serve to educate you on the latest trends in Content Marketing. Enjoy! COMPLETE PDF FOR DOWNLOAD Content Marketing Q&A COMPLETE SERIES May 2014 How has Content Marketing evolved in the last 2 years? What changes […]

I’m just going to come right out and say it: thinking up ideas is really hard. It’s like a minor miracle—you have to create something from nothing—and it takes time and effort to pull it off. But pull it off we must! Blogs don’t update themselves, and ideas don’t just grow on trees. But sometimes you really did learn exactly what you need to know in kindergarten: it’s time for a good ol’ fashioned brainstorm. Teaming up with some fellow creatives and putting your heads together is a great way […]

Any business writing for the Internet wants to project a sense of authority in their field. Well-researched white papers, killer on-site content, frequent blog updates and a strong and carefully curated social media presence will go a long way toward establishing that coveted reputation for expertise. But it’s not just the quantity of the content you produce that matters: it’s all about quality. The way your information is presented—the writing itself—has a huge effect on how the reader perceives you as its source. Losing Face to Typos Building up a […]

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. We have previously published the following interviews: Part 1 with Stoney DeGuyter Part 2 with Phil Buckley Part 3 with Greg Gifford Part 4 […]