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To be an editor, you have to be a writer. I know how hard it is to jackhammer through a wall of writer’s block, and how frustrating it can be to receive critiques on your art. I know the moment deepest dark turns into early morning, because I’ve had a tight deadline or two. Writers are the lifeblood of content marketing. Without you, it would just be marketing, which would just be Don Draper waxing poetic over roughly-sketched storyboards. We love our writers. You’re amazing at what you do, and […]

You may have some of the most important, compelling, hilarious content on your blog, but without readers, that literary gold can be easily lost among the vast mountains of content available on the Internet. There is no subject untouched by the world wide web, and few things you cannot, in some shape or form, purchase. The Internet has opened up an unlimited exchange of products and information, and without some direction, traffic is scattered and unpredictable. Recently, viral images, videos and stories have blossomed in to the new aspirations of […]

Aside from offering quality products, a business’s key to success  is their visual merchandising. Almost every store you’ll ever enter employs it, and most hire professional teams to create visual strategies and regularly swap old displays for new ones. Let me paint you a little picture of how good merchandising can enhance and inspire a shopper’s experience: You stroll into the shop, the entrance garlanded with strings of abstract paper flowers. A spicy, floral fragrance, evocative of some exotic paradise, wafts from a nearby candle. The salesgirl is folding a sweater to […]

In high school, I once received a love letter from a boy. “You get me through the school day,” it read, “You are the gleam in my eye.” While I now understand that to be a mildly sinister sort of phrasing, at the time, it made my heart pound. I drafted and crumpled endless replies. I showed all my friends. “I’m the gleam in his eye,” I declared proudly, thrilled. Whether you’re a reader or not, words are what move you. If you’ve ever had chills run down your spine […]