As you may have noticed, for a few months now we’ve had a new feature in beta on our main page. While the Offerings weren’t available to everyone immediately, we’re proud to say that they’re finally ready to launch for all our Writers! But what is an Offering, you may ask? Consider it a place to show off your expertise. Every Tom, Dick, and Harry can write a “general blog post” – it’s your personal experience and knowledge that will wow the Users and further enhance your reputation here on […]
You’ve starting writing stellar blog posts, and you’ve got a publishing schedule you can keep up with. Whether you’re posting every day, twice a week, or bi-weekly, you’re feeling pretty good about yourself. Good for you! It’s time to sit back and wait for the new page views to roll in as a new and expanding audience finds your clever prose and filters toward your site. Not so fast. Carefully-crafted blog posts are excellent—content is still king—but it’s not enough to write great copy. You have to make sure people […]
You’re hands-on. You’re neck-deep under grimy cupboards, you carefully fit pipes together, you work your magic to staunch disastrous leaks. Everything you do is on the phone or in person. Your customers have found you in the Yellow Pages for years, they tell their neighbors to use your services, and you’re comfortable with your work. Why should you worry about blogging? All of your services require your physical presence and prowess. Anyway, your Google listing has your phone number and address – that’s enough, right? Of course not – what […]
You’ve identified your niche market, you’ve identified your customers, and you’re ready to create the kind of content that will make the crowds go wild. However, just knowing who your target audience is isn’t enough. The bare-bones numbers won’t tell you their specific interests, habits, emotional triggers, or any other intricate details that can help you fine-tune your campaign. Developing a fully-fleshed buyer persona means delving into the nitty-gritty of who your audience really is. Targeting a niche market is more than trying to reach married women between 21 and […]
A busy business calendar leaves little time for thoughtful contemplation, but your blog is beginning to collect cobwebs. Knowing you’ve got a meeting in forty minutes, you open up a blank document, and it strikes: writer’s block. What do you write about to interest your readers? What do your customers and clients need to know about finances? What even are words? We’ve all been there. Idea generation is a snarling beast, and it only gets more intimidating the longer you put it off. That said, you’re in luck: here are […]
It’s a fact of life. Not all content is fascinating to write about. For every article about a fabulous vacation or the best and trendiest fall decorating trends there are six about dry and technical topics. Investing in oil might be a smart financial decision, but it probably doesn’t stir your creative muse from her slumber. If you’re a Writer, it’s well worth your time to hone your skills so that you can write articles, even ones whose subjects you don’t find personally interesting, quickly and knowledgeably. Read on for […]
Industries which are traditionally non-digital in nature are finding new ways to benefit from a networked world. New technology and social platforms have sprung up over the last decade providing an excellent marketing potential for all businesses, especially those with grass roots. One industry benefiting from the blossoming digital world is the construction business. Contractors, architects, and material providers have adapted new tools to help streamline their tasks, facilitate faster communication, as well as reach audiences they may not have had access to in the past. Going Digital Every construction […]
The writing’s on the wall: niche markets are the future. Trying to develop engaging content for the healthcare industry sounds easy enough – it’s a hot topic nowadays. But it takes more than a strong opinion to create high-quality, informative content. Finding and hiring writers with the kind of specific experience you’ll need to effectively access your audience can be quite a task – here’s where we come in. 1. Forget general – go specific. You’re targeting a specific audience. These people already know many of the ins and outs […]
If you’re using Content Runner, it’s probably because you need to get content written. You’ve got a schedule to meet, deadlines are fast approaching and you want to get what you need as quickly as possible. Typical turnaround time on an individual article between 400 and 800 words is about a week. Need your content faster? Here are 4 secrets to speeding up the production process. #1: Write Crystal Clear Instructions The biggest stumbling block for Writers is instructions that aren’t clear enough. Vague instructions that don’t offer any hint […]
When it comes to a content marketplace like Content Runner, there’s a certain level of trust held between the Writers and the Users. The Writers must trust that their articles will be accepted within reasonable parameters, and the Users must trust that the freelancers fulfilling their requests are professional and talented. Writers, like most of us, are human. At least, so far they are – you can never really tell what Google has up its vast sleeve – and one of the hallmarks of being human is to err. Human […]