September 2014


Meet Our Co-Founder, Chad Fisher!

Meet Our Co-Founder, Chad Fisher!

We’ve featured Writers, we’ve featured Users, and we’ve even featured Content Runner’s team members. Now, at long last, it’s time to get to know Chad Fisher, our Co-Founder, Chief Strategist and Glorious Leader. I sat down with Chad in our offices near Seattle and we had a little chat about Content Runner, kids, and assorted silliness. Tawny: What inspired you and Ryan Devereux, our other Co-Founder, to start Content Runner? Was it a light-bulb moment, or were you responding to a need you saw other businesses struggling with? Chad: We […]

Outsourcing content marketing: a preflight checklist for hiring freelancers

Outsourcing content marketing: a preflight checklist for hiring freelancers

We’re excited to present you with a guest post from our pals over at Stipso! Check out Stephen McIlkenny’s tips for successfully outsourcing your content to freelance writers: The most common blocker to successful content marketing is an actual or perceived lack of resources — there isn’t enough time or space in the budget, or we don’t have great writers on the team. My company, Stipso, works in the visual content marketing space — and the same is true there. It’s often difficult for companies to find great designers to work […]

New Site Feature: Bonuses!

New Site Feature: Bonuses!

We’re constantly striving to improve the Content Runner experience for both our Users and our Writers. At any given time, there are about a thousand and one ideas on the table that we’re working to implement (sorry, Matt!). Our latest and greatest addition to the content marketplace has been a long time coming. You’ve asked for it, you’ve wished for it, and we’ve delivered: Bonuses! That’s right! Now, when a Writer has created a really exceptional piece of content, Users have the option to offer a Bonus, in addition to the […]

Your Grandmother Was Right: How Being Polite Will Help You Get Great Content

Your Grandmother Was Right: How Being Polite Will Help You Get Great Content

We all had a figure in our lives reminding us to be polite. Grandmothers, teachers and assorted well-meaning adults are constantly remind children to be polite, to say “please” and “thank you,” and to mind their manners. As a kid, you may have bristled at the suggestions and muttered a perfunctory “thank you” before returning to play. (I certainly did.) As it turns out, Grandma was right. Politeness really does count, and it can open all kinds of doors. I’ve grown up more Miss Manners than even my most insistent […]

A Content Marketing Strategy of a Different Color

This bubble map is outta control.

Thinking outside the box can produce many different results. Some of them have changed the world – Nikola Tesla’s many unsung inventions, for instance – while others are a bit cringe-worthy. Great ideas float adrift in a sea of mistakes and missteps. The key to developing an innovative, exciting new content marketing campaign lies in taking risks and braving failures. Brainstorm Brainstorming is always the starting place, but since we’re thinking outside the box, let’s take a departure from the norm. First, compile all the nouns relevant to your subject. […]