WHAT'S NEW

A newsletter can be an effective way for companies to get important news to employees, customers, and vendors in a timely fashion. Nearly any type of organization, from churches to schools to government agencies, could benefit from a regular newsletter. However, the newsletter must be well organized and written in order to keep people interested in receiving it. It also needs to be highly targeted to the intended audience. Like blogging, many people start out with good intentions to produce an engaging newsletter but stop once when they run out of time, inspiration, or don’t receive the feedback they anticipated.…

A white paper is a type of report with a specific purpose and reading audience. The government of the United States first used the term to describe official reports that were both informative and authoritative. Marketing companies now use white papers as a way to establish the organization as having the best product or service to meet the customer’s need. White papers as marketing tools may also outline a company’s position on a certain topic or product while attempting to convince potential customers that this is the preferred position to take. Writing a white paper can be a time-consuming process,…

According to rapidpressrelease.com, a press release announcing an event is more likely to contain errors than any other type. One reason for this is that people confuse a press release with a business flyer, which is more informal. Regardless of the specific event, people writing a press release should stick to the same basic format. Keep in mind that the purpose of a press release is not to provide readers with every possible detail. The point is to provide just enough information that a reader will follow-up with the client to learn more. It should be direct, to the point,…