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Creating SEO Content When you get right down to it most agencies need to create content that ranks. Content that ranks well in Google will increase organic traffic which in turn will bring in more leads or sales to your client sites. Where do You Start? Have a conversation with your clients and ask them which types of customers convert the best. Start to reverse engineer the queries these customers might make by looking in their Google Analytics account. If you look at their organic traffic you might be able to pick out a few phrases, though most will only…

Why Does Email Matter? Many people have been foretelling the death of email for years, but it’s not going anywhere and only continues to grow in importance. As agencies it is your job to convince your clients that every email they send is incremental revenue. For example: assume that for every 100 emails you send you earn $5 of additional revenue. Only $5 you say? Well now let’s get into some larger numbers, if you send 1,000 emails a day you are now making an extra $50/day from your business. If you double your customer base in 6 months and…