Quality content – in the online world of SEO, rankings and search results – involves content that achieves its marketing goals. Those goals vary by business. For some, it’s to boost brand awareness; for others, it’s to rank well on search engines; for still others, it’s to improve click-through rates. Whether you’re looking to generate leads or get social shares, the root of all your goals is quality content. Research Good Content This is a two-pronged approach: researching good content is the first half; accumulating a backlog of content ideas for the future is the second. Quality content starts with…