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With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.   1.    Perform a Content Audit Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and…

If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you. So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz.…