September 2019


Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

In your quest for generating compelling content for your small business website, you likely have run into this conundrum before: should you write one long blog post or several short ones per week? What has more impact? Which adds more value to your customers? Ah, therein lies the question. You’re not the only one struggling with this. Both are important and both can be seen as your best strategy. But the answer isn’t the same for everybody. Consider this: if you had to choose between writing five low-quality blog posts or one high-quality blog post this week, which do you…

5 Tips to Capturing Attention and Creating Compelling Content

5 Tips to Capturing Attention and Creating Compelling Content

As attention spans get shorter, so too does the content you see online. About 53% of mobile site visitors will leave a page that takes longer than three seconds to load, says Google, and at the same time, most online visitors will give you just a few seconds to pique their interest. If they are bored by what they see, they will move on. It’s as simple as that. So, in essence, you only have a few sentences to draw them in, maybe a paragraph at best. Make it count. Here are five tips to capturing your audience’s attention through…