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Brainstorm content ideas with your team. Photo credit: Burst It’s one thing to be able to write compelling content – it’s quite another to ensure it gets read and ranked. In a world where the average attention span gets shorter and shorter – some estimates equate our attention spans with that of a goldfish — nailing the title is absolutely critical. Titles sell content. They sell it on social media, they sell it in search engines, and they sell it in email. However, crafting titles seems to be a sticking point with many people – especially business owners who write…

Content creation is growing at an exponential rate. There are more than four million blog posts being created every single day, with more than 400 million people reading more than 20 billion pages on WordPress alone. That’s not even counting the hundreds of millions of status updates, photos, and videos that are uploaded daily. As a small business owner, you may assume you can grow just by creating fresh content on a regular basis. But with that much content churning out every day online, you’ll need, as they say in “Jaws”, a bigger boat.   It takes much more than…