If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you.

So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz. Compelling content will give your audience something to talk about, and when they’re talking about you, they’re generating buzz about your company, teaching others about what you do, giving recommendations to others, and passing links around – all of which increase awareness of your brand.

There are several benefits to crafting quality content. You will:

  • Gain the respect and admiration of your audience and the industry as a whole.
  • Close the gap between customers and your products, resulting in indirect customer conversion.
  • Be better able to collaborate with teams that all contribute to the final product, from writers to graphic designers.
  • Improve your SEO.
  • Bring more people to your site.
  • Ultimately make direct customer conversions.

How can you do all that if you don’t have the skill, time or patience to make it all come together? You hire a content marketing firm to take that burden off your shoulders. Need some good reasons to hire such a company? Here are four.

1.    Assessment and Strategy Development

When you first hire a content marketer, they will want to gain as much information about your business as possible. They will provide an initial assessment of your online presence after taking a look at your buyer personas, your competition, and your company’s main business goals. This will form the foundation of your ongoing online strategy. Other services may include:

  • Analysis of the current keywords you’re using, offset by suggested keywords that would achieve better rankings.
  • Improvements that can be made to your existing website.
  • Improvements that can be made to your social media presence.
  • Development of your marketing funnel.
  • Development of a content marketing checklist for use going forward.

2.    Content Creation

Now it’s time to place content on the website. That content can include anything from blog posts and videos to product descriptions and web pages. Many content marketing firms have a bevy of freelance writers that they hire to produce content for them. With Content Runner, you can even pick and choose the writers you want, separated by location, niche and content type.

Your chosen company will also develop search engine optimization (SEO) criteria for the writer to include in your assignment, or you can offer those suggestions on your own. Using focused keywords and phrases best for your business will help search engines rank your content highly. This will get you in front of the right readers at the right time.

3.    Results

After publishing, your content marketing firm will keep you in the loop in regards to the success of your chosen keywords and phrases, tracking results to ensure the best possible scenarios. However, keep in mind, SEO results don’t happen overnight, as it takes time for the search engines to crawl and index your site. You should be getting frequent ranking reports that display which search terms are bringing people to your site, tracking specific results for your geographic area and how well you’re faring against the competition.

4.    Comparison Testing

This is where the concept of A/B testing comes in. Your firm should be testing different headlines, photos, and content types over time to determine which ones are performing the best.

Contact Content Runner

Content Runner is a trusted content marketing company that connects companies like yours with writers like ours. Learn about our affordable pricing now and browse our site to learn how to get started.