Articles by Jason Black

Crafting Better Instructions for Writers

Crafting Better Instructions for Writers

Good content requires good writing, and when you’re working with freelance writers, clear communication is paramount. You need to tell your writers exactly what you want from them, so they can produce content that works for you with minimal revisions and edits. The system we use at Content Runner lets you to send an article back for revisions, allowing writers to correct mistakes they may have made. This is very useful, but ideally, everyone wants the first version of an article to be the last version of an article. Writers […]

Back to Basics: Informative Content for Orthodontists

Back to Basics: Informative Content for Orthodontists

When you have a business that serves the general populace, writing content can get tricky. Digging down into, for example, the history of braces might be interesting for other orthodontists, but chances are that potential patients won’t be as excited. They want to know that you know what you’re talking about, obviously, but intricate discussions about orthodontic practice might be lost on them. So if you’re trying to bring in new customers, you need to keep your blog interesting. A great way to do that is to produce informative content. […]

Creating the Content Runner Blog Audit

Creating the Content Runner Blog Audit

Last week I set out to audit our blog, to get an idea of what content we’ve posted in the past. I wanted to learn which of those items were popular, and figure out why. I was inspired by this article, which outlines a nice, detailed process for performing such an audit. That blog has a lot more content than ours, so I didn’t follow that model exactly and, to be honest, some of the more complicated parts of the process were beyond me. I’m still new to this field, but it was a […]

But What’s My Motivation?

But What's My Motivation?

Canadian pop-punkers Sum 41 have waxed philosophical about motivation, the lack of which they found aggravating, and I’m pretty sure every writer ever has struggled with the same problem. Jack London once said that you can’t wait for inspiration, you have to go after it with a club. So what’s a Writer to do when they’re in a staring contest with a deadline, and have no idea where to start, or can’t get up the energy to work on an article? Here’s some thoughts, from someone who’s struggled with motivation, […]

Why Your Cozy Little Bookstore Needs Social Media

Why Your Cozy Little Bookstore Needs Social Media

Smart phones, ebooks, and now 3D printing makes life a lot more like Star Trek, but even Jean-Luc Picard still reads physical books from time to time. For years journalists have been asking if small bookstores can survive in the age of the Internet, but bookstores continue to exist, and succeed, despite competition from companies like Amazon. Heck, local bookstores have been doing just fine in Seattle, where Amazon not only lives but employs a huge number of people. Instead of thinking of the Internet as the enemy, or of […]

Getting it Right the First Time

Getting it Right the First Time

Content Runner is about connecting Writers and Users, so that the former can provide brilliant content for the latter. We love when people do that, and we also love it when Writers knock it out of the park on the first go, which means faster turnarounds for Users, and faster payment for Writers. Everybody’s happy! So how do Writers go about creating stunning content on their first try, and how do you reduce the amount of time you need to spend on revisions? Read the Instructions Carefully This seems obvious, […]

Good Sources Make for Good Content

Good Sources Make for Good Content

You want your readers to take your content seriously, to know that they can trust you as a source for information. The easiest way to do this is by sharing your sources with your readers. Most of the writing produced through Content Runner is informative, and information doesn’t exist within a vacuum, it has to come from somewhere: those are your sources. Everyone Needs Sources Even if you’re an expert on a subject, chances are you’ve gone ahead and done some research for the piece you’re writing (or paying someone […]