Content Marketing

Making Money For Your Agency Part 3 (Newsletters)

Making Money For Your Agency Part 3 (Newsletters)

Why Does Email Matter? Many people have been foretelling the death of email for years, but it’s not going anywhere and only continues to grow in importance. As agencies it is your job to convince your clients that every email they send is incremental revenue. For example: assume that for every 100 emails you send you earn $5 of additional revenue. Only $5 you say? Well now let’s get into some larger numbers, if you send 1,000 emails a day you are now making an extra $50/day from your business. If you double your customer base in 6 months and…

No Time? Don’t Know What to Write? Outsource Your Blogging Today

No Time? Don't Know What to Write? Outsource Your Blogging Today

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

Making Money for your Agency Part 2 (Blog Content)

Making Money for your Agency Part 2 (Blog Content)

Creating Blog Posts for Your Customers It’s difficult for your clients to sit down and get started blogging, they don’t know where to start and that’s where your agency can help! Idea Generation Coming up with ideas for blog posts is tough work.The number one reason your clients won’t get started blogging is that they can’t come up with new ideas or they don’t dedicate the time to idea generation. You can help out tremendously here, use our Idea Engine for inspiration and plan to hire a Writer to come up with 20-30 ideas for new blog posts for your client.…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency It’s not quite 2017 yet, but I think I speak for everyone when I say we’re ready for it! Welcome to our first newsletter with tips on how to increase revenue at your agency. This series of emails will walk you through different types of content that you can sell to your clients. Social Content is a Massive Opportunity Your clients need help managing social content for Facebook and Twitter. Companies are overwhelmed with the day to day responsibilities of managing their business and have no time to manage their social channels. What is Social…

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

With 2016 on its last breath, content marketers the world over are convening to consider how they can improve their strategy for 2017. They study trends, send surveys to their clients, and make sure they’re up-to-date on the latest Google algorithms for ranking search results. These things are important and can indeed give your company a higher return on investment for its content marketing dollar. However, have you ever considered the results you could achieve by involving everyone in the company? Before you write this idea off as impossible, consider the advice of Dan Steiner of Content Marketing Institute. In…

SEO and Content Writing: What’s New and What’s No Longer Useful

SEO and Content Writing: What’s New and What’s No Longer Useful

Content is still king on the Internet, but that doesn’t mean that it’s not in a constant state of flux. What was hot last year may not even be recognizable this year. According to the website Biznology, the goal of content marketing is three-fold: to increase brand awareness, to provide education to current and potential customers, and of course, lead generation. In July 2016, Biznology published the top five content marketing trends that are expected to be hot for the foreseeable future. These include: Automated: With programs such as Curata and others, it has never been easier to automate your…

The Advantages of Building Your Content Team with Freelance Writers

The Advantages of Building Your Content Team with Freelance Writers

You may have never hired a writer before, much less built a content team. Understandably, the thought of doing either seems overwhelming to you right now. According to Benji Hyam of the website Grow & Convert, you need to ask yourself a few questions before you start looking for writers. First, decide how much industry experience you require from your content team. Do they need to have deep experience in your particular niche or is it enough to have decent writing and research skills? After answering the first question, the next thing to decide is the type of writers you…

Writing a Headline is Like Going on a Blind Date

Writing a Headline is Like Going on a Blind Date

When you write a headline for an article, blog post, podcast, or even an email, you should feel as nervous as you would meeting someone for a first date. That is because the headline you choose is a potential customer’s first impression of your company. Choose a boring one and he or she will be underwhelmed. Choose a headline for an article that doesn’t follow through with its promise and you will earn the label of click baiter. So how do you get it just right? The answer is to consider some of the formulas described below. What Are You…

How to Create a Marketing Plan

How to Create a Marketing Plan

Creating a marketing plan is a daunting task for many entrepreneurs, but it doesn’t have to be if you keep it simple. According to an article in Inc. Magazine, you can break the process down into several sub-tasks and end up with a finished product that is less than 15 pages. However, it’s important to decide on the following before you start: Task Delegation: To avoid conflict and wasted effort later, your team should decide upfront who is going to take responsibility for certain tasks. Set completion dates for each of the sub-tasks that are well in advance of the…