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Your reputation as a business owner is everything, right? Think back a couple decades ago when it was hard enough then to maintain a solid reputation. Fast forward to today and the challenges are all-encompassing due to all the many pervasive digital connections. Screw up once and guaranteed, everyone will be hearing about it. It’s not about being perfect, though. It’s about how you manage those online reviews and posts that’s more important. In fact, you can actually use those blips to your advantage so you come out on top anyway. From social media platforms to your own website, maintaining…

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…

By now, you have heard all the arguments in favor of regular blogging. It keeps your site fresh for SEO purposes, it offers value to your website visitors and customers, and it helps to establish your company as an authority in your field. Although you feel ready to start, it’s a struggle to actually do so. Not only are you not quite sure what to write about, you’re not clear on the purpose of your blog. While the above reasons for having a blog are important, they won’t mean much to your readers. They only care about reading blog posts…

With just a few days left in 2017, you may be staring at a mostly blank content calendar for 2018. You understand the importance of blogging regularly, but you can’t seem to come up with one new idea to make your post stand out from the crowd. In this post, we will explore four content generation tools that you can use in the new year and beyond. Blog Ideas Generator from HubSpot If you can come up with three nouns, HubSpot can give you a list of five titles for possible blog posts within a few seconds. I tested this…

  There’s no question that creating content to share online is hard work. First, you must come up with an idea. Then it’s time to write the first draft, edit it to perfection, design visuals to accompany the piece, publish, and promote it. Of course, you can’t forget to measure the results of your efforts once you have hit the publish button. While each of these functions presents its own unique challenges, marketers often get hung up on finding the perfect formula for promoting their content on the various social media platforms. Don’t Hesitate in Getting Your Content Out There…

You have been working on a new website for your company for months. Perhaps you hired a Content Runner writer to produce the home page, about us page, service descriptions, a few blog posts, and other pages that describe what your organization is all about. Maybe you worked with a graphic design or web design company as well. It was a ton of effort, but you have everything pulled together and you’re ready to make your mark on the World Wide Web. However, you need to complete several SEO-related tasks if you want anyone other than your co-workers to admire…

Content marketers can burn out, just like people in any other profession. It’s hard enough to create or outsource great content, let alone know the best way to market it. Your old ideas are getting boring and they’re not producing the engagement you want anyway. If you can relate to any of these statements, here are some ideas you may want to consider from SuperSimpl.com: 1.     Find your top posts and turn them into a slide share. You probably know by now that visual content grabs people’s attention far more than written content alone. You can combine the best of…

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…