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Creating SEO Content When you get right down to it most agencies need to create content that ranks. Content that ranks well in Google will increase organic traffic which in turn will bring in more leads or sales to your client sites. Where do You Start? Have a conversation with your clients and ask them which types of customers convert the best. Start to reverse engineer the queries these customers might make by looking in their Google Analytics account. If you look at their organic traffic you might be able to pick out a few phrases, though most will only…

Why Does Email Matter? Many people have been foretelling the death of email for years, but it’s not going anywhere and only continues to grow in importance. As agencies it is your job to convince your clients that every email they send is incremental revenue. For example: assume that for every 100 emails you send you earn $5 of additional revenue. Only $5 you say? Well now let’s get into some larger numbers, if you send 1,000 emails a day you are now making an extra $50/day from your business. If you double your customer base in 6 months and…

Creating Blog Posts for Your Customers It’s difficult for your clients to sit down and get started blogging, they don’t know where to start and that’s where your agency can help! Idea Generation Coming up with ideas for blog posts is tough work.The number one reason your clients won’t get started blogging is that they can’t come up with new ideas or they don’t dedicate the time to idea generation. You can help out tremendously here, use our Idea Engine for inspiration and plan to hire a Writer to come up with 20-30 ideas for new blog posts for your client.…

April 2017 marks six years since I took the leap to working for myself as a freelance copywriter. Even after all this time, some days I still can’t believe my good fortune at being able to make a good living doing what I love. However, it is a job just like anything else. It requires self-motivation and organizational skills to do well. I have always had an entrepreneurial spirit so motivating myself to work isn’t so hard. Getting organized is another story. For this blog post, I would like to give you some insight into what my working life looks…

Surely you have noticed the icons for Twitter, Facebook, Google Plus, LinkedIn, and other social media sites with a number by each one when you read content online. The number, of course, indicates how many times people have shared the article or blog post on each social media platform. For content marketers, these numbers mean everything. While we normally produce only the written content for clients here at Content Runner, some clients may also ask you to write corresponding social media posts. This is an excellent way to add to your income and develop long-term working relationships with clients by…

Perhaps you feel a sense of apprehension when your client asks you to conduct Search Engine Optimization (SEO) research or to include keywords and phrases into your copy. You’re concerned about getting the right formula or weaving words into your writing that don’t sound natural at all. Well, you can relax. The only rule that truly matters with SEO copywriting is that you create something of value to the reader. This lets you off the hook from producing keyword-stuffed drivel that turns readers off and does not get ranked by the search engines anyway. While keyword density was once a…

People who search for information on the Internet are busy just like everyone else. While they might click away when presented with a long article, they are much more likely to read a summary. The trick for you as a content marketing writer is to make your point quickly and concisely. Using formatting features such as extra white space, bolding, and bullet points can help the reader scan the summary to find exactly what he or she needs. Know the Reason of Your Article Summary and What to Include When planning your article summary, it’s best to have an idea…

A newsletter can be an effective way for companies to get important news to employees, customers, and vendors in a timely fashion. Nearly any type of organization, from churches to schools to government agencies, could benefit from a regular newsletter. However, the newsletter must be well organized and written in order to keep people interested in receiving it. It also needs to be highly targeted to the intended audience. Like blogging, many people start out with good intentions to produce an engaging newsletter but stop once when they run out of time, inspiration, or don’t receive the feedback they anticipated.…

A white paper is a type of report with a specific purpose and reading audience. The government of the United States first used the term to describe official reports that were both informative and authoritative. Marketing companies now use white papers as a way to establish the organization as having the best product or service to meet the customer’s need. White papers as marketing tools may also outline a company’s position on a certain topic or product while attempting to convince potential customers that this is the preferred position to take. Writing a white paper can be a time-consuming process,…

According to rapidpressrelease.com, a press release announcing an event is more likely to contain errors than any other type. One reason for this is that people confuse a press release with a business flyer, which is more informal. Regardless of the specific event, people writing a press release should stick to the same basic format. Keep in mind that the purpose of a press release is not to provide readers with every possible detail. The point is to provide just enough information that a reader will follow-up with the client to learn more. It should be direct, to the point,…