photo credit: Burst

How do you fuel online success? It takes a village, that’s for sure. That “village” is your online marketing strategy, comprised of various entities such as SEO and content marketing. Bridging the gap between the two and connecting them as one will give you the best results possible.

There’s no doubt that SEO and content marketing have changed the digital marketing world – for the better. But if you’re not utilizing these tools to your advantage, you’re going to get left behind. First, let’s define the two. SEO involves the technical process of increasing the quality of traffic and attracting maximum visitors to your website, points out Forbes. Conversely, content marketing focuses on using valuable, relevant content to drive profitable customer action.

SEO without content marketing is like Bonnie without Clyde, yin without yang, Tom without Jerry. You get the drift. You need both to get the results you want. SEO’s very strategy is crafted around content marketing, really, because every website needs words, articles, substance, and keywords. Getting them to work in tandem is key.

SEO indeed supercharges content marketing. When your content ranks well organically, you enjoy free exposure in the natural search results, which boosts brand awareness, drives engagement with your business and encourages profitable customer actions, says Search Engine Land.

From topic generation to the logistics of SEO, having a solid plan in place will help propel you to online success. But while most experts agree about the importance of SEO and content marketing, all too often, they’re kept in completely separate silos. Here’s why you should bring them together.

Making Optimal Use of Keywords


The heart of SEO includes not only researching and finding relevant keywords but making use of them within the content so you can rank higher in the SERPs. You have to use those keywords appropriately, following a strategic approach. Keyword stuffing is so 2010. SEO and content must remain in balance, and the result must make sense. Google is getting smarter by the day and doesn’t take well to trickery.

That means you’re going to have to put the hard work in when it comes to keyword strategies, including knowing how to embed target keywords in a bid to rank well and gain more traffic. You’ll also have to craft quality content that does not feature repeating keywords, as these have a negative impact on SEO. You may want to hire a professional writer to handle this part for you.

Incorporating Quality Content


SEO and content marketing both require consistency, as well as fresh, unique and creative content in order to index quickly and rank higher than low-quality repetitive content. The job of your content is two-fold: it must lure potential customers in and solve their issue. Crafting influential content through the use of important keywords to target visitors is the most important factor that helps Google determine page relevance.

Strong content will serve many goals, from moving the needle on choice keyword terms within striking distance to generating visibility around your brand and business, according to Search Engine Journal.

Boosting the User Experience


SEO isn’t just about blogs, articles, keywords and link backs but also about the technical elements that can optimize the user experience. Using metadata and tags appropriately is a big step in the right direction. Proper technical optimization makes your web pages appealing to the search engine, ensuring the site has no broken links or error codes. Thus, the technical SEO elements working behind the scenes will publicize the content you’ve worked so hard to craft.

Here at Content Runner, we have writers who are trained to deliver both sides of the equation: SEO and quality content. Send us a message today to learn how to connect with us.