Creating your blog is important to grow your business, and focus on illustrating to your customers your company’s expertise. However, a lot of companies create great blog posts only to have them sit on their website without gaining a lot of traffic. How can you make sure your posts are relevant? The posts you upload need to provide the customers with valuable information now, and in the future. While there are times where you may become frustrated that your blog posts aren’t getting a lot of traffic, it is important to remember that 82% of companies that blog daily will acquire at least one new customer compared to a company that only blogs once a month.


Stacy knows that content trends, like fashion trends, are always evolving.

How Blogs Help
The important goal of blogging is to create content that can withstand the test of time. When you create a blog post, it can potentially have a long-lasting shelf life. Some blog posts have been around for many years, providing companies with high Internet rankings. By keeping your content up-to-date you are providing readers information they can consistently count on. For this reason, it is also important to source information that will remain relevant for years to come and be sure to update your posts frequently if the information becomes irrelevant.

Building Quality Content
In order for a blog to draw relevant traffic, it is important to look at the quality of the content you are producing. The best content is original, well-researched, and provides the reader with something valuable. Some posts focus mainly on keywords, which can be detrimental to a blog. If you can post information that people are actively searching for and keep it current, it will navigate them to your blog. To help solve this issue, Content Runner offers the Idea Engine to keep Users up-to-date with trending topics and keep their content relevant.

It is also important to create content that has authority. The best thing you can do is create a loyal following by illustrating your expertise. Focus on your niche market and support your information with authority websites to showcase the facts you are posting. Encourage people to share your content to improve traffic, and generate interest in your company.

Sharing Content
One mistake businesses commonly make is to post information that is only about their company. While you want to get customers to click back to your website, you have to be careful about promoting your business too much. If you are directly promoting your business at a high volume, you can lose your customers interest. They want to read something new and original. To build your audience, offer helpful advice for your customers, and promote it on social media accounts, and other blogs. Keep this relevant by being on top of your field and always be researching current news.

As a content manger, it is important to  make sure your content is relevant at all times and can keep your readers visiting your site for a long time. Mix up your posting to keep them engaged and interested in the content you are sharing and make sure to keep your information always up-to-date.