When you are creating content for your website, your audience is critical to keep in mind. If you aren’t tailoring the content to the reader’s desires, why would they read it? As a business, you must understand how to connect with readers and clients so you can find a way to create content that they will want to read.

Understand Your Market
When you are researching your market, it is important to learn how to break it down into multiple segments. The content you create needs to be tailored to fit different audiences. You need to understand how each audience will respond with different situations, and you must understand how you can reach out to them. Market research can help you to identify and understand what your readers are seeking. Once you have the broad audience defined, focus on breaking them down into smaller niche markets. You will end up having several smaller groups that you want to reach out to as they can assist in generating new readers for the company when they share your content on social media sites, and with other forums. Learning what drives your readers to act upon a blog post will help you find ways to market effectively.

Word Choice
While you want to create content visitors will read, you also want to create that will inspire a call to action. If your goal is to sell a product, you will want to use concrete, specific words that your readers will understand and act upon. Using the right vocabulary and integrating a call to action into your posts will help navigate your readers through your website and encourage them to take action.


The editing team is a perfect example of a why it’s important to research your market and understand your target audience. 

Imagine the Audience
A great way to create content that is tailored specifically to your readers is by imagining you are talking to them directly when you are writing or generating a prompt for your post. Consider what you would say to them if they were in front of you. Choose a topic and generate a series of questions that the reader may have regarding the topic in question and answer them using language your readers will understand. This will help you to create structure for your blog posts. This makes the information you post engaging, and it will feel more like a conversation to your readers instead of being dry content.

Engage Readers
In order to create posts that your visitors will read, it is important to engage with your audience by responding to their comments. Start using the feedback they post on your social media accounts and previous blog posts as guides to help you create new content. It is a good idea to even pitch a few ideas to the readers to find out which ones they would like to read about. You want to show the readers that you are interested in what they have to say, and you want to provide them with information that will help them. If you choose to market your blog posts on social media sites, it is important to follow-up with the readers through messages. Don’t ignore them, or you can lose their continued support. Creating conversations with users can help you to gain quality answers, and it gives you the opportunity to build great relationships with your readers.

Finding a Topic
While you can derive some great topics directly from readers, another way you can create topics people want to read is by using Content Runner Idea Engine. The Idea Engine can be reached from your Dashboard and will help you generate topics by reviewing trending topics and other common search results for a particular topic. Simply type in a keyword or phrase to receive ideas and suggestions.

If you have a topic in mind, but are having trouble generating content or simply do not have the time, enlist the help of Content Runner. Our Writers will be sure to tailor your content to your exact specifications. If you have any questions, or would like to find out more about how to hire Writers for your content needs, contact support@contrunner.com for more information.