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As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business. One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing,…

Writing is hard. It’s not easy and it’s not for the faint of heart. Creating content for your blog can often seem like a chore, especially if you’re not the most naturally gifted writer. You understandably want to put your efforts where they will make you the most money, growing and nurturing your business. Having a well-written blog is important, though, so don’t let this crucial part of your marketing strategy go by the wayside. Coming up with a system and structure for blogging is key so you don’t miss a beat. Often times, you’re best served by hiring a…

If you want to write content that ensures consistent organic traffic for months or even years (and who doesn’t?), you’ll need to concentrate on something called evergreen content. This is content that will interest readers today and in the future. It never goes out of style, it doesn’t follow the trends, and it’s not about volatile topics and click baits. In a nutshell, evergreen content is content that doesn’t go out of style. It’s something that will be just as relevant today for your readers as it will be next year and the year after that. Ideally, you want to…

Coronavirus is spreading through this country at an alarming rate. Businesses have been shuttered, families are practically on lockdown in their homes, schools are closed, and even the Happiest Place on Earth is not so happy right now. But like all things, this too shall pass. Your first instinct as a business owner is to hunker down and slash spending to conserve assets. In fact, the first line item you may consider slashing is your content marketing budget. Don’t do it. This is actually the time to increase it, if even slightly, so as to comfort, inform and educate your…

As a business owner, you know the importance of content as part of your marketing strategy. But you perhaps have been falling into the trap of believing things about content marketing that aren’t quite true. We’re here to debunk the four myths of content marketing. Myth 1: Content Needs to be Serious Fact: You may be used to seeing content originating from a subject matter expert, with lots of technical terms, buzzwords and data points. This has fostered a perception that content only stands out when it has a serious tone, which may prevent you from exploring the lighter side…

photo credit: Burst As a business owner, you already know that solid content is essential to your online marketing strategy. After all, awesome content helps your business grow sales and increase brand awareness, positioning you for greater success. But achieving the perfect blend of content is critical when trying to build your online reputation over time. What Exactly IS a Content Gap?   This simply refers to a situation where your competitor is able to meet a customer need that you can not. If you remember one thing about content gaps, remember this: they represent lost opportunities to earn customer…

If you want to strengthen the building blocks to create a loyal customer base, you have to start with nurturing a brand that people can put their faith in. With any luck, those people will become ambassadors for your brand, which is why it’s so important to build trust through a strong online marketing plan. One easy way to boost visibility is to put more effort into your online marketing efforts. Then, you can reach customers you wouldn’t otherwise be able to reach. From relevant, compelling writing to timely blogs, you can implement a strong, multi-faceted online marketing plan that…