With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.
1. Perform a Content Audit
Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and target audience? Does it encompass who you are and the message you want to impart? Have you taken your business in a new direction this year? If so, make sure the content on your site accurately reflects who you are as a business and what you are trying to achieve.
Next, make sure your contact and company information is still correct. Maybe you’ve moved since you last updated the info, or maybe your phone number changed. Update Google My Business listings too. Your copyright should be updated to 2019.
And lastly, add some fresh content to your site in the form of blogs, reviews, testimonials, and photos of your business and your employees. Blogs should reflect current industry information and issues that are important to your customers right now. It’s a good idea to create content that further educates your visitors about the products or services that you offer, suggests Entrepreneur.
Not sure how to refresh your blogs? Hire a niche writer to do it for you.
2. Evaluate Your Navigation and Site Hierarchy
Try to step back and look at your website as if you were a new visitor. Get your friends and family in on the game and ask them to view it objectively. Test out the navigation, make sure it still flows, and give your website an overall usability test. Does your existing navigation and site structure make it simple and quick to find the information you need? If not, how can you make your website more user friendly?
3. Perform a Link Audit
Check for broken or outdated links. You don’t want to get the dreaded 404 (Page Not Found) page. This is not only inconvenient for your visitors, but it can also reduce your credibility. Many people call 404 response codes “error codes” but they are not errors; rather, they are server responses, points out Search Engine Journal. 404 responses are normal, while the lack of 404 responses is not normal. That said, you should always crawl for Page Not Found pages, as this could be a sign of a problem.
4. Test Your Website on All Browsers and Devices
Make sure your website looks and functions the way it’s supposed to in all browsers – not just the one you usually use. Download the latest versions of each browser and then test the functionality of your website in each one.
5. Review Your Analytics Data
Google Analytics data is valuable because it can tell you what people are doing once they arrive at your site. It will show you how long people typically stay on your site, how many pages they visit, and which pages get the most conversions.
If you see there is a high bounce rate when people are referred by a particular ad or website, you should determine what is prompting them to leave your site. If your referring sites or PPC ads aren’t accurately reflecting your products or services, users are more likely to leave without visiting other pages.
Conversely, if there are pages with a low bounce rate yet a high conversion rate, you are on the right track.
6. Conduct a Competitor Analysis
When evaluating areas of improvement, keep your competition in mind. Perhaps they are trying something new with their website that seems to be working, or maybe their site is more responsive than yours. Maybe their sites are outdated, which means you have a leg up on that situation. Knowing what your competition is doing will give you insight into which direction you should be going in.
7. Review Your Call to Action Buttons
Make sure you have lots of relevant and intriguing calls to action (CTAs) throughout your site, such as “Buy Now”, “Join Now” and “Download Now,” as well as social media buttons like “Like us on Facebook” or “Follow us on Twitter.”
Your CTAs should be strategically placed and well-designed so visitors can easily see them and act on them.
Contact Content Runner
Not sure where to start with your website spring cleaning? Content Runner can help. We have a variety of local writers skilled in your industry who can write compelling blogs, content pages and more to spruce up your site. Get in touch today at 877-468-6414.