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Looking back over the last year, we have seen a surge in content marketing and the key role it plays in all types of businesses. Whether you’re a brick and mortar store, an up and coming ecommerce venture or just trying to promote your personal brand, content marketing has become a must-have component of any marketing strategy. Content Marketing Successes in 2014 With the release of Google’s Hummingbird update, which made it easier for Google to track search queries conducted by voice, mobile content marketing surged and there was no […]

One of the trickiest things after creating or purchasing content is deciding where to put it. Sure, it goes on your website, but how do you know which social media network is most likely to spread it around? Is it relevant to current or ongoing conversations on a specific social media site? Keeping your audience in mind throughout the entire content creation process is key to creating an engaging and informative experience for the reader. Google, Facebook and Twitter have all released their 2014 “year in review” roundups, and even […]