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By now, you have heard all the arguments in favor of regular blogging. It keeps your site fresh for SEO purposes, it offers value to your website visitors and customers, and it helps to establish your company as an authority in your field. Although you feel ready to start, it’s a struggle to actually do so. Not only are you not quite sure what to write about, you’re not clear on the purpose of your blog. While the above reasons for having a blog are important, they won’t mean much to your readers. They only care about reading blog posts…

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

It’s playoff time for the National Football League. Whether you like sports or not, this information is going to cross your path. It may be at work, on Twitter or on your local news (if you a local team has made it to the playoffs, like our Seattle Seahawks have). As a writer, and even more specifically a freelance writer, staying up-to-date on this kind of information can be make or break for your next writing job. Especially if you’re just getting started and trying to network establish a reputation. […]