content marketing


Content Marketing Q&A for 2015 with Brandon Seymour

Content Marketing Q&A for 2015 with Brandon Seymour

We sent a few questions about content marketing to Brandon Seymour, the SEO director for BodyLogic MD and owner of Beymour Consulting. He gave us some quick and simple things to keep in mind for SEO and content marketing in 2015. Fill in the blank: ______________ is going to be the biggest element of successful content marketing in 2015.  Distribution and promotion. What got a slow start in 2014, but you are hoping picks up in 2015 in terms of SEO, content marketing, etc.?  I think 2014 really marked the […]

How Keeping Up on Current Events Makes You a Better Writer (w/ Tips for Brands, too)

How Keeping Up on Current Events Makes You a Better Writer (w/ Tips for Brands, too)

It’s playoff time for the National Football League. Whether you like sports or not, this information is going to cross your path. It may be at work, on Twitter or on your local news (if you a local team has made it to the playoffs, like our Seattle Seahawks have). As a writer, and even more specifically a freelance writer, staying up-to-date on this kind of information can be make or break for your next writing job. Especially if you’re just getting started and trying to network establish a reputation. […]

2014 Content Marketing in Brief

2014 Content Marketing in Brief

Looking back over the last year, we have seen a surge in content marketing and the key role it plays in all types of businesses. Whether you’re a brick and mortar store, an up and coming ecommerce venture or just trying to promote your personal brand, content marketing has become a must-have component of any marketing strategy. Content Marketing Successes in 2014 With the release of Google’s Hummingbird update, which made it easier for Google to track search queries conducted by voice, mobile content marketing surged and there was no […]

You May Not Like Social Media, But You Still Need to Use It

You May Not Like Social Media, But You Still Need to Use It

It is hard to understand the impact of social media, especially if you’re still developing a strategy, and made even more difficult if you aren’t already an avid tweeter, poster or blogger. But in today’s ecommerce market, it is an essential part of engaging your audience and getting people to read your content. What good is content if you have no way of promoting it? If you are diving into content marketing, be sure to integrate social media. If you include it in your plans from the beginning, it is […]

Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists

Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists

One of the trickiest things after creating or purchasing content is deciding where to put it. Sure, it goes on your website, but how do you know which social media network is most likely to spread it around? Is it relevant to current or ongoing conversations on a specific social media site? Keeping your audience in mind throughout the entire content creation process is key to creating an engaging and informative experience for the reader. Google, Facebook and Twitter have all released their 2014 “year in review” roundups, and even […]

For Writers: How-To Post an Offering for Social Media Content Writing

For Writers: How-To Post an Offering for Social Media Content Writing

Offerings—a fun way to get more jobs in the areas in which you, as a Writer, specialize! For Users, this may be a place to find new or interesting writing projects that you haven’t thought of purchasing, but could be a great value-add for your content needs. Writers familiar with posting Offerings know that you can create up to four detailed descriptions of what content skills you have to offer, and how much you charge for those services. What you may not realize is that aside from the more technical […]