You have read all the studies and know that content marketing is essential to the future of your online business. Unfortunately, now you feel overwhelmed and don’t know how where to start. This is the point that many start-up companies and small business owners look to hire outside help. It’s a large, but necessary investment if you hope to attract and keep customers in the competitive online marketplace. Initial Assessment and Strategy Development A good content marketing company wants to know as much about your business as possible. Your initial meeting should include an assessment of your online presence, studying…