content strategy


Improve Your Content Marketing Strategy by Getting the Whole Company Involved

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

With 2016 on its last breath, content marketers the world over are convening to consider how they can improve their strategy for 2017. They study trends, send surveys to their clients, and make sure they’re up-to-date on the latest Google algorithms for ranking search results. These things are important and can indeed give your company a higher return on investment for its content marketing dollar. However, have you ever considered the results you could achieve by involving everyone in the company? Before you write this idea off as impossible, consider the advice of Dan Steiner of Content Marketing Institute. In…

You May Not Like Social Media, But You Still Need to Use It

You May Not Like Social Media, But You Still Need to Use It

It is hard to understand the impact of social media, especially if you’re still developing a strategy, and made even more difficult if you aren’t already an avid tweeter, poster or blogger. But in today’s ecommerce market, it is an essential part of engaging your audience and getting people to read your content. What good is content if you have no way of promoting it? If you are diving into content marketing, be sure to integrate social media. If you include it in your plans from the beginning, it is […]