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Note: This blog was originally posted by Chad as a response to a USV conversation thread titled “What Will Undo Today’s Incumbent Marketplaces?” The marketplaces of the future will look very different from the marketplaces of today. Most companies are currently focused on the demand generation side of the marketplace equation. That is logical because if you don’t have users looking for assistance (consumers looking for taxis, small businesses looking for programmers, etc) you won’t be able to get the critical mass needed to get your marketplace off the ground. […]

Looking back over the last year, we have seen a surge in content marketing and the key role it plays in all types of businesses. Whether you’re a brick and mortar store, an up and coming ecommerce venture or just trying to promote your personal brand, content marketing has become a must-have component of any marketing strategy. Content Marketing Successes in 2014 With the release of Google’s Hummingbird update, which made it easier for Google to track search queries conducted by voice, mobile content marketing surged and there was no […]