how to write a headline


Writing a Headline is Like Going on a Blind Date

Writing a Headline is Like Going on a Blind Date

When you write a headline for an article, blog post, podcast, or even an email, you should feel as nervous as you would meeting someone for a first date. That is because the headline you choose is a potential customer’s first impression of your company. Choose a boring one and he or she will be underwhelmed. Choose a headline for an article that doesn’t follow through with its promise and you will earn the label of click baiter. So how do you get it just right? The answer is to consider some of the formulas described below. What Are You…