It seems like there aren’t enough hours in the day already in your career as a medical professional. You spend your day seeing patients, writing reports, and following up with patients in addition to dedicating time to research and continuing education. With so little time to devote to online marketing efforts, you just write what you can and hope for the best. It isn’t until your publications fail to bring in new patients that you stop to consider the possibility of changing your approach. Identifying Patient Pain Points People search for information on the Internet because they have a problem…