seo


Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

You have been working on a new website for your company for months. Perhaps you hired a Content Runner writer to produce the home page, about us page, service descriptions, a few blog posts, and other pages that describe what your organization is all about. Maybe you worked with a graphic design or web design company as well. It was a ton of effort, but you have everything pulled together and you’re ready to make your mark on the World Wide Web. However, you need to complete several SEO-related tasks if you want anyone other than your co-workers to admire…

SEO and Content Writing: What’s New and What’s No Longer Useful

SEO and Content Writing: What’s New and What’s No Longer Useful

Content is still king on the Internet, but that doesn’t mean that it’s not in a constant state of flux. What was hot last year may not even be recognizable this year. According to the website Biznology, the goal of content marketing is three-fold: to increase brand awareness, to provide education to current and potential customers, and of course, lead generation. In July 2016, Biznology published the top five content marketing trends that are expected to be hot for the foreseeable future. These include: Automated: With programs such as Curata and others, it has never been easier to automate your…

How to Write SEO Content

How to Write SEO Content

Perhaps you feel a sense of apprehension when your client asks you to conduct Search Engine Optimization (SEO) research or to include keywords and phrases into your copy. You’re concerned about getting the right formula or weaving words into your writing that don’t sound natural at all. Well, you can relax. The only rule that truly matters with SEO copywriting is that you create something of value to the reader. This lets you off the hook from producing keyword-stuffed drivel that turns readers off and does not get ranked by the search engines anyway. While keyword density was once a…

Content Marketing Q&A for 2015 with Brandon Seymour

Content Marketing Q&A for 2015 with Brandon Seymour

We sent a few questions about content marketing to Brandon Seymour, the SEO director for BodyLogic MD and owner of Beymour Consulting. He gave us some quick and simple things to keep in mind for SEO and content marketing in 2015. Fill in the blank: ______________ is going to be the biggest element of successful content marketing in 2015.  Distribution and promotion. What got a slow start in 2014, but you are hoping picks up in 2015 in terms of SEO, content marketing, etc.?  I think 2014 really marked the […]