Note: This blog was originally posted by Chad as a response to a USV conversation thread titled “What Will Undo Today’s Incumbent Marketplaces?” The marketplaces of the future will look very different from the marketplaces of today. Most companies are currently focused on the demand generation side of the marketplace equation. That is logical because if you don’t have users looking for assistance (consumers looking for taxis, small businesses looking for programmers, etc) you won’t be able to get the critical mass needed to get your marketplace off the ground. […]