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It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Happy Blue Friday! 12 Tips for Social Media

Happy Blue Friday! 12 Tips for Social Media

In honor of #BlueFriday here in Seattle, we thought we would give you twelve tips for social media. Not everyone can be an expert on everything, but everyone can learn a little something about everything. We picked some of our favorite brands on social media and other tip lists. In no particular order: 1. Don’t Just Post — Interact It might seem easy to just come up with a list of things to post for a month, but if you are just constantly linking to your website, you’re missing out […]

How Keeping Up on Current Events Makes You a Better Writer (w/ Tips for Brands, too)

How Keeping Up on Current Events Makes You a Better Writer (w/ Tips for Brands, too)

It’s playoff time for the National Football League. Whether you like sports or not, this information is going to cross your path. It may be at work, on Twitter or on your local news (if you a local team has made it to the playoffs, like our Seattle Seahawks have). As a writer, and even more specifically a freelance writer, staying up-to-date on this kind of information can be make or break for your next writing job. Especially if you’re just getting started and trying to network establish a reputation. […]

You May Not Like Social Media, But You Still Need to Use It

You May Not Like Social Media, But You Still Need to Use It

It is hard to understand the impact of social media, especially if you’re still developing a strategy, and made even more difficult if you aren’t already an avid tweeter, poster or blogger. But in today’s ecommerce market, it is an essential part of engaging your audience and getting people to read your content. What good is content if you have no way of promoting it? If you are diving into content marketing, be sure to integrate social media. If you include it in your plans from the beginning, it is […]

Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists

Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists

One of the trickiest things after creating or purchasing content is deciding where to put it. Sure, it goes on your website, but how do you know which social media network is most likely to spread it around? Is it relevant to current or ongoing conversations on a specific social media site? Keeping your audience in mind throughout the entire content creation process is key to creating an engaging and informative experience for the reader. Google, Facebook and Twitter have all released their 2014 “year in review” roundups, and even […]