white paper


How to Write a White Paper

How to Write a White Paper

A white paper is a type of report with a specific purpose and reading audience. The government of the United States first used the term to describe official reports that were both informative and authoritative. Marketing companies now use white papers as a way to establish the organization as having the best product or service to meet the customer’s need. White papers as marketing tools may also outline a company’s position on a certain topic or product while attempting to convince potential customers that this is the preferred position to take. Writing a white paper can be a time-consuming process,…