Stock photography is an excellent way to lend authority to a businesses publication or blog because of the sense of familiarity it creates with readers. Stock photography, since it is used in so many varied applications, has become not only familiar, but almost expected. Familiarity, when referenced, lends credibility to the idea that one is portraying. If a company is large enough to have custom photos created, but still uses photos that are clearly stock photography, it may raise credibility questions; but for the midway stage in blogging stock photos are valuable.
Many companies use the concept of referencing a third party or tying in other ideas, names, companies, or images that build authority in the minds of consumers. Stock photography used in blogs is that same third party credibility on a much subtler, but very effective level. Many stock images are used more than one time, similar to clip art. By seeing the same image in different applications (although many are never aware that the same image has been viewed previously) feel a familiarity when seeing the same image again, and it helps the associated information to be more palatable.
Marketing professionals, content writers and journalists all use stock photography from time to time. Another benefit of stock photography is that there are many options that are available at an affordable price. This is especially good for small businesses with a limited budget.
For the very little spent on stock photography, the benefits are well worth it. The sheer number of available images allows Users the opportunity to enhance the impact of the Writer’s intent by using the perfect picture for the situation. As a result of shrinking budgets, more mainstream magazines are using stock photos instead of custom work.
Finding the Right Photo
Because of the abundance of images available with stock photography, individuals can find pictures to express a message clearly and easily with little effort. So many things are said in a picture that sometimes cannot be described with words. Colors elicit emotions. Background items in pictures will change an attitude. A kitten can change the tone from professional to humorous. Stock photography can complement a blog by allowing one to convey a message by eliciting the emotions. Using the right picture is important; however, because just placing a random picture into an article can cause the article to lose credibility. Outdated or irrelevant stock photos should not be used.
For more information and tips regarding the do’s and don’t s of stock photography, visit our previous post “Does Your Stock Photography Align with Your Content?”
Photo Placement within a Blog
Stock photography placement and formatting within a blog should be fluid. By placing the perfect photo directly on the left of the blog with only typing above and below creates an amateur feel and may be worse than not including the photo altogether. By properly embedding the photo within the text and incorporating it relevantly into the blog post, it will create an organic feel to your blog which will lend authority to your business.
As a general rule, it is important to have a visual at the beginning of the blog near the headline. You readers are accustomed to a fair amount of stimulation on a day-to-day basis, both on the Internet and in their personal lives. Stock photography can help to break the information into bite-sized pieces. Placing images strategically throughout the blog helps to simulate the viewer will enhance the rate in which they receive and retain the information they are reading. Appealing to a variety of different senses offers readers the opportunity to consider what has been said and subconsciously apply the information to their own experiences through the images that are in dialogue with the text.