As the holiday season has arrived, plans are being readied for the long journeys back home to visit friends, family and loved ones. This is the time of the year where tidings of comfort and joy are spread throughout the world to a great many and wishes of cheer and good health replace concerns over work schedules, deadlines and writing commitments. As work drifts further and further from your thoughts, soon you may find yourself overwhelmed by deadlines and unable to get back on track before the end of the year.
It is all too easy to get caught up in the holiday festivities and forget to schedule those blog posts, informational articles and other writings that have become the cornerstone of your company’s communication strategy. There is no need to worry, however, as there are ways you can stay on top of scheduling your work and enjoy the holiday celebrations at the same time — so you can have your holiday cake and eat it too. The following are three such techniques that can help you plan ahead and stay on top of your writing needs.
Schedule your Needs Ahead of Time
Take out a day planner or electronic calendar and look at the number of days between now and the end of the holiday season (typically past the New Year). Subtract from those days the number of outside commitments, internal celebrations and other holiday happenings that you know will be taking place. The difference between the two represents the number of days you have to produce or have ready content for your business to publish.
More than likely the number of days you have for production will be a fairly low number. Use the schedule as a tool to perform some advance planning in order to anticipate your content needs. Keep both an electronic and printed or physical version of the schedule in front of you at all times as a constant reminder of what needs to be taken care of before you can have fun.
Create a List of Topics for Your Writers
As you conduct an assessment of your writing needs for the holiday season and the amount of time you have to meet them, begin thinking about the type of content you want to see published for the company’s blog or website. One option is anything that is holiday themed (take this blog post, for example) or philosophical in nature that feeds into the goodwill and general good feeling the holidays bring.
Create a list of 5-10 topics you want to see written. The topics list can be general, provided that you have a good rapport with your writer. Focus on general ties-ins between the holidays and your business. Providing this list well in advance of your deadlines allows the writer to get started working for you right away.
Content Runner Writers are currently available to begin generating content and topics for your business. Becoming a User and ordering in advance with Writers is a great way to get ahead of the holiday crunch and free time for you to do other things and handle other aspects of your business. Contact us at firstname.lastname@example.org for more information or simply sign up for a User account by selecting the “User Registration”option from our homepage.
Stockpile Articles for Later Use
There is no sin in stockpiling several completed articles in advance of your publishing schedule. Proper planning, scheduling and the creation of a topics list will help you get in front of your writers what you want and when it is needed. A good writer can take a given topic and produce a series of 3 to 4 articles that are a variation on a given theme, providing you with the continuity you want and something of interest to retain your readers throughout the duration of the writing series. This approach allows you to focus on a particular product or service line or promote some aspect of the business after the holidays.
These are just a few techniques that you may find helpful in meeting your writing needs during the holidays. If you take the time to plan and be methodical in your approach for acquiring content, there is no reason why you cannot enjoy the different office parties, holiday pageants and various other commitments you will be meeting during the 12 days of holiday fun. Happy holidays!