If you want to write content that ensures consistent organic traffic for months or even years (and who doesn’t?), you’ll need to concentrate on something called evergreen content. This is content that will interest readers today and in the future. It never goes out of style, it doesn’t follow the trends, and it’s not about volatile topics and click baits.
In a nutshell, evergreen content is content that doesn’t go out of style. It’s something that will be just as relevant today for your readers as it will be next year and the year after that. Ideally, you want to focus on creating content that lasts forever, constantly and consistently snagging coveted links, organic traffic, and a dedicated following, says Search Engine Journal.
You could do it yourself, in between trying to run and grow your business, or you could just hire a professional niche writer who knows exactly what evergreen content is and how to achieve it.
In the meantime, here are some helpful tips on how to create evergreen content:
Balance Sustainability and Timelessness
There are two types of evergreen content: content that is always pertinent, regardless of the passage of time and changing of culture, and content that loses relevance and importance over time if not updated to reflect the latest trends.
Some examples of content include “How To” Guides. Guides on “How to Ride a Bike,” How to Fry an Egg” or “How to Plant Tulips,” for instance, won’t change over the next several decades. But a guide about “How to Upload Photos From Your iPhone to Facebook” likely will. However, all is not lost with this one, as your trendy guide can remain evergreen as long as you update the information contained within it to include changes made either to the iPhone or Facebook.
Avoid the Use of Language With a Short Lifespan
In your content, you’ll want to stay away from words and phrases that date your content. Examples include:
- Earlier this year
- Last month
To that end, you’ll also want to avoid over-use of timely blogs and articles that give a snapshot of one moment in time, unless you plan to update them later.
Evergreen content, then, is not:
- News articles
- Statistics or numerical reports that will go out of date or change
- Pieces about a specific season or holiday
- Articles focused on a pop culture fad or current trend
- Latest clothing and fashion trends
Stick With Timeless Subjects
Timeless subjects include:
- Love and Romance
- Pet Care
- Finance/How to Save Money
- Weight Loss
- Jobs and Careers
Promote on Social Media
It’s important to establish your presence in social channels with evergreen content, which is typically shared more often and for longer spans of time. Yes, content on social networks must be relevant and engaging, but remember that every business has a different target audience. Any effective evergreen social campaign must focus on strategy first, then execution second.
Update Older Evergreen Pieces
Once you have written a blog, that doesn’t have to be the end of it. Consider recycling your existing content to squeeze out more information, perhaps taking another angle to refresh it. Update your posts, add some new information, and then re-post them, removing the date stamp and re-sharing this content on all your social networks. This process of updating old material is also helpful for search rankings.
Remember: evergreen content has no expiration date and will retain its value over the long-term.